Topic: Fairness
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Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
In: Fairness Technology
Are we defined solely by what we look at online? Ogilvy and CivicSync are defining user archetypes based on real-time data by tracking browsing habits in a way that is agnostic to background and identity. This could mean that an AI composite of a type of user is a more reliable narrator than a human,…