Category: Video

  • Moving from the Cost Game to the Value Game

    BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game to the Value Game” In this expert interview, Kadakia describes why players move from the Cost Game to the Value Game, what can define the value delivered, what challenges players face, how players sustain the…

  • From Value Game to Choice Game

    In: Value Game Pricing Strategy

    In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch his interview here as he describes why companies make the move, what companies need to understand about their consumers, and what you can do for…

  • Moving from Custom Game to Choice Game

    In: Custom Game Pricing Strategy

    Shifting from the Custom Game to the Choice Game means creating packages of products and services that can help businesses avoid commoditization and embrace the new, while offering simpler, more attractive options to customers. BCG’s Lionnel Bourgouin explains the rules. To learn more about strategic pricing and the new book from BCG’s pricing practice. Don’t…

  • The Choice Game: Personalized pricing

    In: Dynamic Game Pricing Strategy Consumer Products

    Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is particularly relevant to those who offer tiered subscription services. BCG pricing expert Matthew Kropp dissects the details. Learn more about strategic pricing and the new book from BCG’s pricing practice. My colleague Matthew Kropp discusses…

  • The Dynamic Game: Pricing that adapts to demand

    In: Dynamic Game Fairness

    Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition, and ever-shifting market conditions. Pricing expert Fabian Uhrich lays out the rules.    To learn more about strategic pricing and the new book from BCG’s pricing practice. Be sure to watch Fabian Uhrich’s expert interview,…

  • The power game: a strategic tug of war

    We’re excited to announce the Game Changer Expert Interview Series, where we explore the inner workings of the Strategic Pricing Hexagon. In today’s episode, BCG pricing expert Federico Fabbri discusses the theory and practice of playing the Power Game — and what it takes to win in today’s ever-evolving market. To learn more about strategic…

  • The Uniform Game: Pricing for all

    In: Uniform Game Consumer Products

    In this second episode of the Game Changer Expert Interview Series, BCG’s Jacqueline Martinez explains how intelligent analytics can drive winning strategies for companies of any size in the highly competitive Uniform Game. To learn more about strategic pricing and the new book from BCG’s pricing practice. As part of the Game Changer Expert Interview…