Game: Choice Game
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Changing the Pricing Game in Retail Banking
In Part III of Game Changer we worked with our colleagues at BCG to show how several companies successfully switched pricing games in response to shifts in customer behavior or other market forces. The retail banking sector presents a special case in this regard, because banks have traditionally played several pricing games simultaneously, a factor…
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Exploring the Fair Value of Work
How much is your work worth? That is the pricing challenge almost everyone confronts personally. The wages people receive are the prices set for their work. That applies to the current tense negotiations between the United Auto Works (UAW) and the car and truck manufacturers in the United States as much as it does to…
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described as a “personal intelligence system” for its portfolio of devices. For the moment, Apple will offer this system for free. This week’s newsletter looks at the role that “free” can play in the market for…
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How Temu Uses Psychological Hacks to Encourage Overspending
Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of a fun treasure hunt with games of chance? This article looks at some of the psychological effects that seem to drive the site’s growth and popularity, with low prices being only one factor. See the…
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Apple Vision Pro use cases
Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from its price point to another fundamental question: how will it create value? Countless naysayers have already said that the device will flop because there aren’t killer applications or use cases to justify anything close…
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Can Wendy’s make “surge pricing” a success?
The restaurant chain recently announced plans to implement dynamic pricing starting in 2025. At first glance, that seems like a non-starter. Imagine that you kindly let someone cut in front of you at Wendy’s at lunchtime because you are not sure what to order. A minute later, you look up at the digital menu board…