Game: Custom Game
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Winning the Custom Game
Imagine going to the store to buy your favorite breakfast cereal – a classic Uniform Game product – but instead of paying the price displayed at the shelf, you negotiate the number of flakes in the box, customize your own mix of fruit, nuts, and sweetener, demand a special container and dispenser, and ask for…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that a market is facing fundamental problems that may require radical solutions if buyers, sellers, and other stakeholders do not heed the warnings. The current market for homeowners insurance in the United States might be sending…
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Video on the Custom Game
BCG’s Cesar Torres explains the rules and relationships necessary to play the Custom Game in the latest installment of the Game Changer Expert Interview Series. In this video, Torres describes the nature of the Custom Game, what forces drive pricing, and how players can gain competitive advantage. To learn more about strategic pricing…
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Game changing pricing strategies
Amidst increasing pricing challenges and uncertain times, CEOs are prioritizing strategic pricing. However, strategic decisions on offers, pricing units, mechanisms, and models must precede any pricing decisions. I am excited to speak with Stephan Liozu at an insightful webinar titled, “A Conversation on Game Changing Pricing Strategy.” This webinar explores how to navigate pricing…
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Moving from Custom Game to Choice Game
Shifting from the Custom Game to the Choice Game means creating packages of products and services that can help businesses avoid commoditization and embrace the new, while offering simpler, more attractive options to customers. BCG’s Lionnel Bourgouin explains the rules. To learn more about strategic pricing and the new book from BCG’s pricing practice. Don’t…
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Reporting Lines for Pricing Function
Very interesting post from Stephan Liozu leveraging PPS data. Marketing going down and Product Management going up fits my experience. Over the past 15 years, companies have connected pricing decisions to product line-up decisions. In particular, this is true for all firms with high innovation rates that have added software elements to their line-up. It…