Game: Dynamic Game
-
Planning Retail Promotions in Volatile Markets
In Part III of Game Changer my co-author Arnab Sinha, and our colleagues, looked at how companies in retail and consumer goods sectors are deploying advanced analytics to completely rethink and revamp their promotion strategies. This is challenge for companies in sectors with short or seasonal life cycles, such as apparel, furniture, and décor. As…
-
Winning the Dynamic Game
The pricing of generative artificial intelligence (GenAI) applications is a hot topic. Microsoft revealed its vision for its Copilot “digital companion” last month and affirmed price points of $30 per month for enterprise customers. But the critical question for software companies and platforms providers at this stage should not be “how much should we charge?”…
-
Frank Luby
We are storytellers who will take your product and your company to new heights as we communicate your story to the world. People love stories, and they remember them. We are the group of professionals who will help them remember you. Learn how we can make your story come to life in just a few…
-
Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself. However, companies ultimately exist to please customers and earn a profit from them. Unless value is created and shared, companies simply cannot pursue opportunities for growth and, increasingly, contribute to social and environmental initiatives. How should a business,…
-
EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP pricing and revenue growth management platform
-
Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking. Professional pricing society
-
Reddit adds ads
Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched about a month ago, the new initiative automatically places ads into active customer discussions about a potential product purchase. Their initial tests showed that the dynamic ads could almost double an advertiser’s return on advertising…
-
Mature consumers become critical market
BCG’s latest research finds an untapped opportunity for brands who think they have exhausted their markets: the nearly 1 billion consumers between the ages of 50 and 70, who are more resilient, more online, and more influential than most businesses realize. “Don’t Overlook Your Mature Consumers” explains the power of this group and the multi-trillion…
-
Overcoming barriers to make green mainstream
There is a big gap between what most customers say about sustainability and whether they actually purchase sustainable products—much less pay a premium for them. But if companies are to achieve their sustainability goals, they must drive green choices into the mainstream. We have identified eight key barriers to sustainable choices that span industries and…
-
The reality of carbon capture
We will need to capture CO2 in order to minimize the impact of climate change. I found this video summarizes very well the various options both technology-based (CCUS, DAC) and nature based (biochar, enhanced weathering their advantages and costs. The range of prices shows that a single price power ton of CO2 is not enough…
-
Taylor Swift Fans Fly to Europe
Taylor Swift fans in North America may seem irrational to some people for paying thousands of dollars for tickets to her concerts. But the recent behavior of thousands of North American fans exhibits a rational streak after all. Some fans have discovered that it is less expensive to fly to Europe, see Swift perform in…
-
Should a Surge in Demand = a Surge in Pricing?
As companies increasingly adopt dynamic pricing, the balance between profitability and customer perception of fairness becomes crucial. My colleague and co-author Arnab Sinha reveals what executives should keep in mind as they think about whether they should be changing their prices more frequently. 🎢 A theme park charging more when the sun is shining? 🍔 A…