Game: Power Game
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Tariffs and the Power Game: A Prisoner’s Dilemma with a Twist
If your firm is battling against a small number of strong competitors to serve a handful of powerful customers, the implementation of significant tariffs risks upsetting a delicate balance of power in the industry that reflects narrow differences between sellers. That’s why even one pricing misstep amidst the uncertainty can have a material effect on…
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Winning the Power Game
One of the most enduring clichés in marketing is that “the market sets the price.” Business leaders may feel they lack pricing power in the conventional sense, because they don’t have obvious differentiation or loud competitive advantages. This is especially true when the market is highly concentrated on both sides. The outcome of every deal…
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Professional Pricing Society Keynote
In: Power Game
Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023 Professional Pricing Society (PPS) Conference in Atlanta. He shares insights from the book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society” and discusses the importance of pricing in driving business growth. JMI highlights…