Game: Uniform Game

Applebee’s is experimenting with a new pricing model that could increase traffic, re-ignite growth, and keep the chain’s roughly 1,500 US restaurants top of mind for consumers. Last month it launched the Date Night Pass. Customers pay $200 for a card that entitles them to a $30 discount off 52 meals (but not alcohol) over…

IKEA continues to defy prevailing wisdom and cut the prices for many popular products. Why wouldn’t they try to defend the higher prices they implemented over the last two years? After all, that’s the path many other retailers and consumer goods manufacturers are pursuing.   The answer isn’t a flawed methodology or mistaken assumptions on…