News
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Reddit adds ads
Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched…
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How GenAI Makes Messy Data Useful
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Rohan Kadakia explores how companies successfully make the transition from…
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Apple Vision Pro use cases
Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from…
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Why Your Business Needs a Pricing Strategy—Not Just Tactics
🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion…
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Corporate America tests limits of pricing power
Between the lines in the intriguing New York Times article below, I see two critical points about why the recent…
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The Pricing spotlight: pricing strategy
Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers…
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PPS Amsterdam: Pricing Hexagon
It was a pleasure to present at PPS in Amsterdam. Great discussions afterwards about the Hexagon and how to apply…
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Launch of the Game Changer book
Today is the day! Our new book, GAME CHANGER: How Strategic Pricing Shapes Businesses, Markets, and Society is available now. …
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Ardensi Conference
It’s been a real pleasure to spend a couple of days with fellow members of the pricing community at the…
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Mature consumers become critical market
BCG’s latest research finds an untapped opportunity for brands who think they have exhausted their markets: the nearly 1 billion…
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Human-centered design starts with caring for people
“Human-centered design starts with caring–for people, society, and the planet.” BCG X Managing Director Christine Astorino recently had the chance…
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Leading online shoppers to the finish line
Multiple sources invite shoppers to visit new e-commerce sites daily, and customers have grown to expect a seamless, tailored shopping…
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Overcoming barriers to make green mainstream
There is a big gap between what most customers say about sustainability and whether they actually purchase sustainable products—much less…
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How CMOs are succeeding with GenAI
A recent BCG survey of over 200 CMOs from several sectors in eight countries in North America, Europe, and Asia…
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The reality of carbon capture
We will need to capture CO2 in order to minimize the impact of climate change. I found this video summarizes…
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Tipping at Self-Checkout
Pricing often seems like a dry, quantitative human activity subject to universal forces. That’s why it’s fascinating to see what…
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GenAI will change your business
Generative AI can “generate” text, speech, images, music, video, and especially, code. When that capability is joined with a feed…
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High-tech touchpoints change consumer experience
High-tech touchpoints are significantly changing the customer experience, BCG’s Karen Lellouche Tordjman and Marco Bertini told Harvard Business Review. Advanced…