News

  • Marco Bertini

    10 Steps Pricing Strategy Framework

    The purpose of any business is to add some value, in some way, to someone or something outside of itself.…

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  • EPP pricing and revenue growth management platform

    10 Steps Pricing Strategy Framework

    Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP…

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  • Professional pricing society

    10 Steps Pricing Strategy Framework

    The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all…

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  • What are the Olympic Games worth?

    Dear Friends, Here are the posts to catch up on since the last edition of the newsletter.  Negative prices? The price…

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  • Four Keys to the Tech Sector’s Power Game

    Dear Friends, Here are the posts to catch up on since the last newsletter. The value of mail: When the US…

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  • Do prices decide elections?

    Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s John Pineda describes the nature of value sharing and how…

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  • Why “free” is a wise price for Apple GenAI

    Apple GenAI pricing strategy

    Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described…

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  • The Insurance “Canary” in the Climate “Coal Mine”

    Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…

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  • Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?

    Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million…

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  • How Walmart is rethinking the price tag

    Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Javier Anta Callersten describes how advances in data and algorithms…

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  • How Temu Uses Psychological Hacks to Encourage Overspending

    Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of…

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  • Professional Pricing Society Keynote

    Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…

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  • Reddit adds ads

    reddit logo 480

    Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched…

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  • How GenAI Makes Messy Data Useful

    GenAI for Unstructured Data

    Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Rohan Kadakia explores how companies successfully make the transition from…

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  • Apple Vision Pro use cases

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    Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from…

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  • Why Your Business Needs a Pricing Strategy—Not Just Tactics

    CFO Bookshelf Podcast

    🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion…

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  • Corporate America tests limits of pricing power

    Corporate pricing power

    Between the lines in the intriguing New York Times article below, I see two critical points about why the recent…

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  • The Pricing spotlight: pricing strategy

    Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers…

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