News
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Winning the Power Game
One of the most enduring clichés in marketing is that “the market sets the price.” Business leaders may feel they…
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Winning the Cost Game
If pricing professionals brainstormed for a slogan to put on mugs and t-shirts, we’re confident that “Never Use Cost-Plus Pricing!”…
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Winning the Uniform Prices Game
Imagine how frustrating day-to-day shopping would be if you had to haggle over every single purchase instead of paying what’s…
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Winning the Value Game
When Apple launched its Vision Pro headset in June, the price point of $3,499 grabbed many of the headlines and…
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Welcome to The Game Changer Newsletter
What is your pricing strategy? Business leaders often answer that question by citing a method such as “charging what the…
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Frank Luby
We are storytellers who will take your product and your company to new heights as we communicate your story to…
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Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself.…
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EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP…
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Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all…
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What are the Olympic Games worth?
Dear Friends, Here are the posts to catch up on since the last edition of the newsletter. Negative prices? The price…
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Four Keys to the Tech Sector’s Power Game
Dear Friends, Here are the posts to catch up on since the last newsletter. The value of mail: When the US…
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Do prices decide elections?
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s John Pineda describes the nature of value sharing and how…
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…
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Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?
Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million…
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How Walmart is rethinking the price tag
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Javier Anta Callersten describes how advances in data and algorithms…
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How Temu Uses Psychological Hacks to Encourage Overspending
Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of…
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Professional Pricing Society Keynote
Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…