News
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Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself.…
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EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP…
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Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all…
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What are the Olympic Games worth?
Dear Friends, Here are the posts to catch up on since the last edition of the newsletter. Negative prices? The price…
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Four Keys to the Tech Sector’s Power Game
Dear Friends, Here are the posts to catch up on since the last newsletter. The value of mail: When the US…
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Do prices decide elections?
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s John Pineda describes the nature of value sharing and how…
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…
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Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?
Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million…
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How Walmart is rethinking the price tag
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Javier Anta Callersten describes how advances in data and algorithms…
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How Temu Uses Psychological Hacks to Encourage Overspending
Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of…
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Professional Pricing Society Keynote
Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…
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Reddit adds ads
Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched…
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How GenAI Makes Messy Data Useful
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Rohan Kadakia explores how companies successfully make the transition from…
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Apple Vision Pro use cases
Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from…
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Why Your Business Needs a Pricing Strategy—Not Just Tactics
🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion…
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Corporate America tests limits of pricing power
Between the lines in the intriguing New York Times article below, I see two critical points about why the recent…
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The Pricing spotlight: pricing strategy
Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers…