News
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Do prices decide elections?
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s John Pineda describes the nature of value sharing and how…
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that…
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Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?
Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million…
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How Walmart is rethinking the price tag
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Javier Anta Callersten describes how advances in data and algorithms…
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How Temu Uses Psychological Hacks to Encourage Overspending
Is the popular e-commerce site Temu a sophisticated experiment in balancing supply and demand? Or is it a combination of…
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Professional Pricing Society Keynote
Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…
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Reddit adds ads
Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched…
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How GenAI Makes Messy Data Useful
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Rohan Kadakia explores how companies successfully make the transition from…
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Apple Vision Pro use cases
Now that Apple’s Vision Pro headset has been available for a week, the focus of the discussion has shifted from…
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Why Your Business Needs a Pricing Strategy—Not Just Tactics
🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion…
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Corporate America tests limits of pricing power
Between the lines in the intriguing New York Times article below, I see two critical points about why the recent…
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The Pricing spotlight: pricing strategy
Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers…
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PPS Amsterdam: Pricing Hexagon
It was a pleasure to present at PPS in Amsterdam. Great discussions afterwards about the Hexagon and how to apply…
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Launch of the Game Changer book
Today is the day! Our new book, GAME CHANGER: How Strategic Pricing Shapes Businesses, Markets, and Society is available now. …
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Ardensi conference
It’s been a real pleasure to spend a couple of days with fellow members of the pricing community at the…
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Mature consumers become critical market
BCG’s latest research finds an untapped opportunity for brands who think they have exhausted their markets: the nearly 1 billion…
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Human-centered design starts with caring for people
“Human-centered design starts with caring–for people, society, and the planet.” BCG X Managing Director Christine Astorino recently had the chance…