News
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All Eyes on Pricing
In most of our newsletters, my colleague Arnab Sinha and I have focused on the nature of the seven games…
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Why you should leave money on the table … on purpose
Charging prices that are fair and profit-optimal seems like a contradiction in terms. The pricing maxims of “extract full value”…
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Cutting Through the Fog of GenAI Pricing
Cutting Through the Fog of GenAI Pricing It’s been a little over a year since ChatGPT marked a watershed moment…
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How Americans Can Tame Their Tipping Craze
Tipping isn’t a big deal in most of the world, but it is a seemingly intractable cultural norm in the…
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Winning the Dynamic Game
The pricing of generative artificial intelligence (GenAI) applications is a hot topic. Microsoft revealed its vision for its Copilot “digital…
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Exploring the Fair Value of Work
How much is your work worth? That is the pricing challenge almost everyone confronts personally. The wages people receive are…
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Winning the Custom Game
Imagine going to the store to buy your favorite breakfast cereal – a classic Uniform Game product – but instead…
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Winning the Power Game
One of the most enduring clichés in marketing is that “the market sets the price.” Business leaders may feel they…
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Winning the Cost Game
If pricing professionals brainstormed for a slogan to put on mugs and t-shirts, we’re confident that “Never Use Cost-Plus Pricing!”…
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Winning the Uniform Game
Imagine how frustrating day-to-day shopping would be if you had to haggle over every single purchase instead of paying what’s…
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Winning the Value Game
When Apple launched its Vision Pro headset in June, the price point of $3,499 grabbed many of the headlines and…
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Welcome to The Game Changer Newsletter
What is your pricing strategy? BBusiness leaders often answer that question by citing a method such as “charging what the…
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Frank Luby
We are storytellers who will take your product and your company to new heights as we communicate your story to…
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Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself.…
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EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP…
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Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all…
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What are the Olympic Games worth?
Dear Friends, Here are the posts to catch up on since the last edition of the newsletter. Negative prices? The price…
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Four Keys to the Tech Sector’s Power Game
Dear Friends, Here are the posts to catch up on since the last newsletter. The value of mail: When the US…