News
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Consumers Are Spending More. Inflation Is Only Part of the Story.
Inflation is not the only reason why consumers increase their spending. As it turns out, many consumers also deliberately choose…
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The Next Revolution in Software Pricing Models
Dear Friends, A quick reminder on upcoming keynotes from my colleagues: Javier Anta and our colleague Scott Bradley will speak at the EPP Global Retail…
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Placing a Value on City Driving
Dear Friends, Here are a few quick reminders on upcoming keynotes from my colleagues. Javier Anta delivers the introductory keynote address…
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The Price of Committing a Misdemeanor
Dear Friends, As August winds down, several of my colleagues will be gearing up for conference presentations across North America…
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Users or Usage: What drives value of GenAI?
The market for generative AI (GenAI) seems to evolve on a daily basis, but the providers of these applications nonetheless…
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The Marketing Challenge Behind CPG Volume Growth
As the CPG industry confronts its post-COVID “new normal,” there is a clear imperative for stronger coordination between marketing and…
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How to Cut Prices Without Cutting Prices
In Part II of Game Changer my co-author Arnab Sinha and I devoted a chapter to the Cost Game and…
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Planning Retail Promotions in Volatile Markets
In Part III of Game Changer my co-author Arnab Sinha, and our colleagues, looked at how companies in retail and…
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“Demand if you do, demand if you don’t!”
The market for software has evolved from the days when we purchased products from Adobe or Microsoft on discs in…
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Changing the Pricing Game in Retail Banking
In Part III of Game Changer we worked with our colleagues at BCG to show how several companies successfully switched…
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Pricing Enters the C-Suite Agenda
We contend that the right pricing strategy can change the entire trajectory of a business, a market, and even society.…
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All Eyes on Pricing
In most of our newsletters, my colleague Arnab Sinha and I have focused on the nature of the seven games…
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Why you should leave money on the table … on purpose
Charging prices that are fair and profit-optimal seems like a contradiction in terms. The pricing maxims of “extract full value”…
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Cutting Through the Fog of GenAI Pricing
Cutting Through the Fog of GenAI Pricing It’s been a little over a year since ChatGPT marked a watershed moment…
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How Americans Can Tame Their Tipping Craze
Tipping isn’t a big deal in most of the world, but it is a seemingly intractable cultural norm in the…
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Winning the Dynamic Game
The pricing of generative artificial intelligence (GenAI) applications is a hot topic. Microsoft revealed its vision for its Copilot “digital…
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Exploring the Fair Value of Work
How much is your work worth? That is the pricing challenge almost everyone confronts personally. The wages people receive are…
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Winning the Custom Game
Imagine going to the store to buy your favorite breakfast cereal – a classic Uniform Game product – but instead…