Sector: Technology
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Users or Usage: What drives value of GenAI?
The market for generative AI (GenAI) seems to evolve on a daily basis, but the providers of these applications nonetheless face some fundamental challenges. One of these is the choice of pricing model. In this week’s guest contribution, our colleagues Jacob Konikoff and Saran Rajendran describe the rationales and risks behind the options for pricing…
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“Demand if you do, demand if you don’t!”
The market for software has evolved from the days when we purchased products from Adobe or Microsoft on discs in cardboard boxes. When we use today’s cloud-based services, we tend to see one of two pricing models: we either subscribe to the service and pay per user per month (or year) or we pay based…
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Cutting Through the Fog of GenAI Pricing
In: Gen AI Technology
Cutting Through the Fog of GenAI Pricing It’s been a little over a year since ChatGPT marked a watershed moment for GenAI and became the most rapidly adopted application of all time. Hardly a day goes by without a forecast of the potential for GenAI to transform how companies will research and develop products, interact…
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Frank Luby
We are storytellers who will take your product and your company to new heights as we communicate your story to the world. People love stories, and they remember them. We are the group of professionals who will help them remember you. Learn how we can make your story come to life in just a few…
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Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself. However, companies ultimately exist to please customers and earn a profit from them. Unless value is created and shared, companies simply cannot pursue opportunities for growth and, increasingly, contribute to social and environmental initiatives. How should a business,…
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EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP pricing and revenue growth management platform
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Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking. Professional pricing society
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described as a “personal intelligence system” for its portfolio of devices. For the moment, Apple will offer this system for free. This week’s newsletter looks at the role that “free” can play in the market for…
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Reddit adds ads
Reddit is opening up a new revenue stream by testing dynamic product ads on its popular social media platform. Launched about a month ago, the new initiative automatically places ads into active customer discussions about a potential product purchase. Their initial tests showed that the dynamic ads could almost double an advertiser’s return on advertising…
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Overcoming barriers to make green mainstream
There is a big gap between what most customers say about sustainability and whether they actually purchase sustainable products—much less pay a premium for them. But if companies are to achieve their sustainability goals, they must drive green choices into the mainstream. We have identified eight key barriers to sustainable choices that span industries and…
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How CMOs are succeeding with GenAI
In: Gen AI Technology
A recent BCG survey of over 200 CMOs from several sectors in eight countries in North America, Europe, and Asia revealed that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. What is surprising is how deeply and extensively CMOs are exploring GenAI’s transformative power,…
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The reality of carbon capture
We will need to capture CO2 in order to minimize the impact of climate change. I found this video summarizes very well the various options both technology-based (CCUS, DAC) and nature based (biochar, enhanced weathering their advantages and costs. The range of prices shows that a single price power ton of CO2 is not enough…