Sector: Technology
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GenAI will change your business
Generative AI can “generate” text, speech, images, music, video, and especially, code. When that capability is joined with a feed of someone’s own information, used to tailor the when, what, and how of an interaction, then the ease by which someone can get things done, and the broadening accessibility of software, goes up dramatically. This…
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The next frontier in carbon credits
As the global effort to mitigate accelerates, carbon credits are an essential tool to help put us on a path to rebalancing the planet. According to recently published survey data from BCG and Patch, 38% of a representative sample of US consumers were interested in purchasing in the near future, but companies must bridge the…
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Creating winning experiences with GenAI
In: Gen AI Technology
Companies are experimenting with generative AI and finding new ways to create winning customer experiences, according to Harvard Business Review. As they think about the competitive implications, they can follow several best practices to create that experience. First, the focus should be on the customer, not the technology. Rather than asking themselves what the technology…
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Accelerating net zero progress
Business leaders must review their #NetZero strategies through a technology lens, with an understanding that #technology itself also contributes to #emissions. Our latest whitepaper reviews how enterprises are preparing to deliver on their net-zero pledges and how technology providers intend to support them. Read on to discover our a four-phase approach to harnessing technology to…
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Apple Vision Pro adoption
Apple Vision Pro, the $3,499 headset launched in February, may not have a killer app for consumers yet, but it has apparently seen a high level of adoption among businesses. Apple CEO Tim Cook said during the company’s earnings announcement last week that “it’s great to see the enthusiasm from the enterprise market” and noted that more…
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Video on the Custom Game
BCG’s Cesar Torres explains the rules and relationships necessary to play the Custom Game in the latest installment of the Game Changer Expert Interview Series. In this video, Torres describes the nature of the Custom Game, what forces drive pricing, and how players can gain competitive advantage. To learn more about strategic pricing…
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GenAI from concept to reality
In: Gen AI Technology
Salesforce’s Jonathan Phillips and BCG’s Bryan Gauch discuss the importance of taking GenAI from concept to reality, as well as the opportunities and challenges in the year ahead.
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Tesla robotaxi
How much value will Tesla’s robotaxi create? This will become a serious question if Elon Musk follows through on his plans to unveil the robotaxi in August, because Tesla will have a unique opportunity to help define the price model for a new category of door-to-door transportation. This new vehicle unlocks significant potential value for…
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What is a Fair Price for Lithium
What is a fair price for lithium? Perhaps a better question is: what is the best way to find a fair price for lithium? Albemarle, the world’s leading producer, has begun to switch its pricing mechanism from fixed-price contracts to auctions. The goal is to achieve “fair product valuation — for both buyers and sellers…
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Epic games shows how to differentiate with pricing models
Epic Games, the developer of Fortnite, exemplifies how companies can use different pricing models – rather than different price points – to differentiate themselves across customer segments. Developers that use Epic’s tools to create games for sale to end-customers pay Epic a 5% royalty on all game revenues above $1 million. But what about companies…
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How CMOs can lead transformations in era of change
In: Gen AI Technology
A confluence of trends is compelling CMOs to rethink the role of their marketing organizations—who they are, how they operate, and how they measure success—as they support and fulfill their company’s strategic objectives. But rather than focus narrowly on short-term responses to do more with less, many companies are transforming their marketing organizations in ways…
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EVs are getting less expensive
Electric vehicles (EVs) are getting less expensive as more manufacturers introduce vehicles in lower price tiers. China’s BYD overtook Tesla last year as the largest manufacturer of EVs by selling lower-priced vehicles. And now Rivian has followed suit. It seems that EV manufacturers are recalibrating the price-value relationship by offering vehicles designed for lower-price…