Sector: Technology
-
We Need True Net Zero, and It Needs Early Adopters
In: Technology
Fending off damaging climate change is like a timed game of chess humanity can’t afford to lose. Our odds of avoiding checkmate improve significantly if we keep cumulative carbon dioxide (CO2) emissions under 350 gigatons between now and 2050. The problem is that if nothing changes, we will already deplete this CO2 “budget”—based on the Paris…
-
Why a Progressive Pricing Strategy Is a Must-Have in the Digital Era
In: Technology
Imagine if your company could measure, customize, and charge for—in real time—the value your products or services create for each customer. Seized to its fullest extent, such an opportunity would enable you to provide more value to more customers and still earn more money. The progressive pricing strategy is turning that idea into reality, one…
-
Aligning Economic Incentives to Eradicate Diseases
In: Technology
Pharmaceutical innovations—particularly those that cure chronic or life-threatening diseases—create enormous value for society by preventing deaths, improving lives, and lowering health care costs. Witness the medicines that cure hepatitis C (HCV) and those that hold great promise to cure other diseases, such as certain types of cancer. But the pharma industry’s predominant economic model—charging per…
-
Navigating a Diverse World of Consumer Mindsets and Choice
In: Technology
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world. As companies explore the world for new sources of growth, many search for commonalities that can simplify a complex and diverse world. Typically, companies organize their efforts by regions or by market…