News
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Aligning Economic Incentives to Eradicate Diseases
Pharmaceutical innovations—particularly those that cure chronic or life-threatening diseases—create enormous value for society by preventing deaths, improving lives, and lowering…
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Navigating a Diverse World of Consumer Mindsets and Choice
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice…
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Cloudified Pricing—Coming to an Industry Near You
Any company that adopts a subscription- or consumption-based pricing model will need to transform every aspect of the organization, from…
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Revolutionizing Pricing in MedTech: Embracing Next-Generation Strategies for Value-Based Healthcare
Strong growth and healthy margins have long been hallmarks of the medical technology industry. But the commercial model that has…
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How the Internet of Things Will Change the Pricing of Things
The number of “things” interconnected online will outnumber the human population by a three-to-one margin by 2020, according to Gartner.…