News
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The Unified Theory of Pricing
In today’s volatile and complex markets, strategic pricing has emerged as a critical discipline that blends economics, customer insight, and…
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Why Building Materials Producers Need a Fresh Take on Pricing
Strategic pricing in the building materials industry is more critical than ever, as producers face margin pressures, fluctuating demand, and…
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Coursera: Pricing Strategy in Practice
What you’ll learn Coursera: Pricing Strategy in Practice
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Coursera: Market and Competition in Pricing Strategy
What you’ll learn Coursera: Market and Competition in Pricing Strategy
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Coursera: Customer Value in Pricing Strategy
What you’ll learn Coursera: Customer Value in Pricing Strategy
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Coursera: Cost and Economics in Pricing Strategy
What you’ll learn Coursera: Cost and Economics in Pricing Strategy
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Progressive Pricing: The Ethical Case for Price Personalization
Price discrimination is widely considered unethical/unfair by consumers, as has been borne out by decades of psychological research and mainstream…
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MIT Sloan: Can We Afford Sustainable Business?
“How are we going to pay for this?” In that question lies the conundrum faced by the growing ranks of…
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Understanding the Global Price-Sensitive Consumer
One might assume that the world is awash in frugal buyers. Why wouldn’t it be? With most of the global…
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Long-Tail Pricing in Business-to-Business Markets
Effectively pricing products can be a balancing act. For companies in business-to-business markets with sometimes thousands of products, it is…
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Mastering SaaS Pricing Strategy: How to Profit from the Cloud Revolution
Cloud software is no longer a fringe market. The $15 billion global software as a service (SaaS) business is growing at about…
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Solving the Paradox of Fair Prices
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and…
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We Need True Net Zero, and It Needs Early Adopters
Fending off damaging climate change is like a timed game of chess humanity can’t afford to lose. Our odds of…
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Pricing Pushback: Thriving in an Era of Heightened Consumer Power
Companies are facing stiff consumer headwinds when they make highly visible pricing changes. Consider these recent events: Many businesses have…
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Bundling Pricing Strategy in Technology, Media, and Telecom Markets
Applied to everything from fast food to cable TV, bundling offers businesses a tried-and-true way to cross-sell—that is, to sell…
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Why a Progressive Pricing Strategy Is a Must-Have in the Digital Era
Imagine if your company could measure, customize, and charge for—in real time—the value your products or services create for each…
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Aligning Economic Incentives to Eradicate Diseases
Pharmaceutical innovations—particularly those that cure chronic or life-threatening diseases—create enormous value for society by preventing deaths, improving lives, and lowering…
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Navigating a Diverse World of Consumer Mindsets and Choice
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice…