News
-
Pricing Pushback: Thriving in an Era of Heightened Consumer Power
Companies are facing stiff consumer headwinds when they make highly visible pricing changes. Consider these recent events: Many businesses have…
-
Better Bundling in Technology, Media, and Telecom Markets
Applied to everything from fast food to cable TV, bundling offers businesses a tried-and-true way to cross-sell—that is, to sell…
-
Why Progressive Pricing Is Becoming a Competitive Necessity
Imagine if your company could measure, customize, and charge for—in real time—the value your products or services create for each…
-
Aligning Economic Incentives to Eradicate Diseases
Pharmaceutical innovations—particularly those that cure chronic or life-threatening diseases—create enormous value for society by preventing deaths, improving lives, and lowering…
-
Cloudified Pricing—Coming to an Industry Near You
Any company that adopts a subscription- or consumption-based pricing model will need to transform every aspect of the organization, from…
-
Next-Generation Pricing Is Transforming Medtech
Strong growth and healthy margins have long been hallmarks of the medical technology industry. But the commercial model that has…
-
How the Internet of Things Will Change the Pricing of Things
The number of “things” interconnected online will outnumber the human population by a three-to-one margin by 2020, according to Gartner.…