News
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How Net Revenue Management Boosts the Top and Bottom Line
For consumer goods companies looking to improve bottom-line growth, the top line is the critical place to focus. In the…
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Moving Away from One-Size-Fits-All in Daily Banking
Daily banking has always been the glue that cements a customer’s relationship with his or her bank. But a combination…
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Smarter Retailer Promotions for a Saturated Market
Why are so many retail promotions wasteful? Many retailers are asking themselves that question, and with good reason. From 30% to 40%…
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The Unified Theory of Pricing
Pricing is a complicated and often frustrating challenge for business leaders because they have so many theories, concepts, frameworks, and…
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Why Building Materials Producers Need a Fresh Take on Pricing
The years-long recovery of building construction in Europe and the building boom in the United States should be a rising…
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Coursera: Pricing Strategy in Practice
What you’ll learn Coursera: Pricing Strategy in Practice
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Coursera: Market and Competition in Pricing Strategy
What you’ll learn Coursera: Market and Competition in Pricing Strategy
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Coursera: Customer Value in Pricing Strategy
What you’ll learn Coursera: Customer Value in Pricing Strategy
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Coursera: Cost and Economics in Pricing Strategy
What you’ll learn Coursera: Cost and Economics in Pricing Strategy
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Progressive Pricing: The Ethical Case for Price Personalization
Price discrimination is widely considered unethical/unfair by consumers, as has been borne out by decades of psychological research and mainstream…
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MIT Sloan: Can We Afford Sustainable Business?
“How are we going to pay for this?” In that question lies the conundrum faced by the growing ranks of…
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Resilient Pricing for an Uncertain World
Many B2B businesses have reacted to persistent high inflation by raising prices, adjusting their packaging and portfolios, improving analytics, and…
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Understanding the Global Price-Sensitive Consumer
One might assume that the world is awash in frugal buyers. Why wouldn’t it be? With most of the global…
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Long-Tail Pricing in Business-to-Business Markets
Effectively pricing products can be a balancing act. For companies in business-to-business markets with sometimes thousands of products, it is…
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Profiting from the Cloud: How to Master Software as a Service
Cloud software is no longer a fringe market. The $15 billion global software as a service (SaaS) business is growing at about…
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The Unified Theory of Pricing
Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. In our new publication we share…
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Solving the Paradox of Fair Prices
For most people, a fair price is a price others pay for a good or service. At the same time,…
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We Need True Net Zero, and It Needs Early Adopters
Fending off damaging climate change is like a timed game of chess humanity can’t afford to lose. Our odds of…