News
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Will introvert economy reshape businesses?
Is the “Introvert Economy” so pervasive that it will reshape many business models? The term refers to a large swath…
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Epic games shows how to differentiate with pricing models
Epic Games, the developer of Fortnite, exemplifies how companies can use different pricing models – rather than different price points…
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How CMOs can lead transformations in era of change
A confluence of trends is compelling CMOs to rethink the role of their marketing organizations—who they are, how they operate,…
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EVs are getting less expensive
Electric vehicles (EVs) are getting less expensive as more manufacturers introduce vehicles in lower price tiers. China’s BYD overtook Tesla…
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The Choice Game: Personalized pricing
Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is…
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Nature Human Behaviour
Do our perceptions of fairness change if we are transacting with a machine vs. a human? This question is an…
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Game-changing pricing strategies
I recently sat down with Mark Stiving, host of the Impact Pricing Podcast, where we discussed the transformative power of…
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Can different pricing models address obesity problem?
Honored to be featured in a recent piece by AJMC, discussing innovative pricing models to tackle America’s obesity crisis. The…
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Why aren’t green buildings ubiquitous?
“Green” buildings should be ubiquitous, considering the decisive role they can play in mitigating the effects of climate change. UN…
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Consumers aren’t buying cheaper cereal
Breakfast cereal exemplifies the ongoing transition period for many food and grocery products. are recalibrating their behavior and their value…
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Women’s day is about inclusion
This upcoming International Women’s Day is about inspiring inclusion, and GenAI adoption holds tremendous opportunity. A new global BCG study…
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The Dynamic Game: Pricing that adapts to demand
Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition,…
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Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
Are we defined solely by what we look at online? Ogilvy and CivicSync are defining user archetypes based on real-time…
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Can Wendy’s make surge pricing a success?
Can Wendy’s make “surge pricing” a success? The restaurant chain recently announced plans to implement dynamic pricing starting in 2025.…
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Impact of GenAI on customer experiences
Gen AI is rapidly transforming customer relations, with the biggest amount of change happening across customer interactions, customer services, and customer engagements.…
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The power game: a strategic tug of war
We’re excited to announce the Game Changer Expert Interview Series, where we explore the inner workings of the Strategic Pricing…
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The carry-on baggage bubble is about to pop
American Airlines announced this week that they will increase the first checked bag fee from $30 to $35 if purchased…
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What do you think of congestion pricing?
What do you think of congestion pricing to keep motor vehicles out of city centers? Would you want it in…