News
-
Women’s day is about inclusion
This upcoming International Women’s Day is about inspiring inclusion, and GenAI adoption holds tremendous opportunity. A new global BCG study…
-
The Dynamic Game: Pricing that adapts to demand
Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition,…
-
Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
Are we defined solely by what we look at online? Ogilvy and CivicSync are defining user archetypes based on real-time…
-
Can Wendy’s make surge pricing a success?
Can Wendy’s make “surge pricing” a success? The restaurant chain recently announced plans to implement dynamic pricing starting in 2025.…
-
Impact of GenAI on customer experiences
Gen AI is rapidly transforming customer relations, with the biggest amount of change happening across customer interactions, customer services, and customer engagements.…
-
The power game: a strategic tug of war
We’re excited to announce the Game Changer Expert Interview Series, where we explore the inner workings of the Strategic Pricing…
-
The carry-on baggage bubble is about to pop
American Airlines announced this week that they will increase the first checked bag fee from $30 to $35 if purchased…
-
What do you think of congestion pricing?
What do you think of congestion pricing to keep motor vehicles out of city centers? Would you want it in…
-
The Uniform Game: Pricing for all
In this second episode of the Game Changer Expert Interview Series, BCG’s Jacqueline Martinez explains how intelligent analytics can drive…
-
Michael Jackson’s music catalog
Michael Jackson’s music catalog may be worth as much as $1.5 billion, according to report in Billboard last week that described Sony…
-
Inflation higher than expected
Inflation in the US was higher than expected in January at 3.1%, but as always, such numbers come with caveats.…
-
Applebee’s new pricing model
Applebee’s is experimenting with a new pricing model that could increase traffic, re-ignite growth, and keep the chain’s roughly 1,500…
-
IKEA defies conventional pricing wisdom
IKEA continues to defy prevailing wisdom and cut the prices for many popular products. Why wouldn’t they try to defend…
-
How do we know climate change is caused by humans?
Simple quick a+b explanation that goes into the science. I learnt something this morning, maybe you will, too. How do…
-
Harnessing the power of GenAI
Have you made AI a strategic priority yet? Just because is automating customer service, supply chain operations, and everything in…
-
Pricing Fluency: A Program for Pricing Excellence
Pricing is the language of business. Through pricing, companies tell customers which products have the greatest value or when costs…
-
Five Pricing Secrets of B2B Information-Services Companies
The B2B information-services industry has struggled to rediscover modest, let alone rapid, growth since the onset of the global financial…
-
Crisis Pricing for the Downturn and After
A recession is no time for pricing as usual. In a cycle of collapsing demand, volatile sourcing costs, and increasingly…