News
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Tesla robotaxi
How much value will Tesla’s robotaxi create? This will become a serious question if Elon Musk follows through on his…
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Announcemen of Munich speech
I’m looking forward to giving the keynote presentation at the Pricing Strategy World Summit 2024 in Munich next week. …
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A high demand for poor quality – so bad it’s good
A high demand for poor quality seems like an Orwellian oxymoron. However, experiments by a team at Wharton found that…
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Travelers are prioritizing experience and personlzaition
Travelers are prioritizing experiences and personalization, according to this report on global travel preferences and behaviors. Millennials and Gen Zers…
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What is a fair price for lithium
What is a fair price for lithium? Perhaps a better question is: what is the best way to find a…
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Moving from Custom Game to Choice Game
Shifting from the Custom Game to the Choice Game means creating packages of products and services that can help businesses…
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Diageo on consumer trends and social media
Diageo, a world leader in branded alcoholic beverages, has started to look beyond conventional market research to identify what consumers…
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Reporting Lines for Pricing Function
Very interesting post from Stephan Liozu leveraging PPS data. Marketing going down and Product Management going up fits my experience.…
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Will introvert economy reshape businesses?
Is the “Introvert Economy” so pervasive that it will reshape many business models? The term refers to a large swath…
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Epic games shows how to differentiate with pricing models
Epic Games, the developer of Fortnite, exemplifies how companies can use different pricing models – rather than different price points…
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How CMOs can lead transformations in era of change
A confluence of trends is compelling CMOs to rethink the role of their marketing organizations—who they are, how they operate,…
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EVs are getting less expensive
Electric vehicles (EVs) are getting less expensive as more manufacturers introduce vehicles in lower price tiers. China’s BYD overtook Tesla…
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The Choice Game: Personalized pricing
Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is…
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Nature Human Behaviour
Do our perceptions of fairness change if we are transacting with a machine vs. a human? This question is an…
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Game-changing pricing strategies
I recently sat down with Mark Stiving, host of the Impact Pricing Podcast, where we discussed the transformative power of…
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Can different pricing models address obesity problem?
Honored to be featured in a recent piece by AJMC, discussing innovative pricing models to tackle America’s obesity crisis. The…
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Why aren’t green buildings ubiquitous?
“Green” buildings should be ubiquitous, considering the decisive role they can play in mitigating the effects of climate change. UN…
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Consumers aren’t buying cheaper cereal
Breakfast cereal exemplifies the ongoing transition period for many food and grocery products. are recalibrating their behavior and their value…