News
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Progressive Pricing: A New Approach with Broad Applications
BCG’s Jean-Manuel Izaret examines the shift in pricing strategies necessary in a digital landscape where traditional economic models based on…
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The Cost Game: Efficient Pricing
BCG pricing expert Ricard Vila takes a closer look at the Strategic Pricing Hexagon in “The Cost Game: Efficient Pricing.”…
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The Custom Game: Tailored Pricing for Unique Needs
BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing…
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Moving from the Cost Game to the Value Game
BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game…
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Consumers want privacy and markets can deliver
In a response to the many questions we are getting from clients on how to navigate the data privacy changes…
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Can Wendy’s make “surge pricing” a success?
The restaurant chain recently announced plans to implement dynamic pricing starting in 2025. At first glance, that seems like a…
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Commercial Banking’s Untapped Pricing Opportunities
Dear Friends, The independent research firm Forrester has recognized BCG as a leader in AI Services. In its new report The…
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Retail trade terms and the Power Game
Dear Friends, In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at how companies…
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Taylor Swift Fans Fly to Europe
Taylor Swift fans in North America may seem irrational to some people for paying thousands of dollars for tickets to…
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From Value Game to Choice Game
In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at…
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Moving from the Value Game to the Choice Game
Shifting from the Value Game to the Choice Game can be motivated by different factors within a company. BCG pricing…
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Should a Surge in Demand = a Surge in Pricing?
As companies increasingly adopt dynamic pricing, the balance between profitability and customer perception of fairness becomes crucial. My colleague and…
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Apple Vision Pro adoption
Apple Vision Pro, the $3,499 headset launched in February, may not have a killer app for consumers yet, but it…
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The Price of AI
My colleague John Pineda spoke to Fortune last week on how businesses are grappling with a more practical dilemma around…
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How the US is destroying young people’s future
If you still wonder whether the shape of our society is largely driven by structural pricing decisions, watch Scott’s ted…
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Restaurant pricing
I recently had the pleasure of discussing the future of restaurant pricing and tipping with Roger Beaudoin on the Restaurant…
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Blended Meat and Sustainability
Why do meat products seem to violate one of the most powerful effects in That is a question the marketers…
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Video on the Custom Game
BCG’s Cesar Torres explains the rules and relationships necessary to play the Custom Game in the latest installment of the…