Topic: Gen AI
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When Will AI Take Over Your Business?
In: Gen AI
Dear Friends, After a hiatus of a few months, my co-author Arnab Sinha and I are resuming the publication of this newsletter. So far in 2025 we have found that the pricing hexagon and the pricing games have continued to resonate as business leaders address acute challenges such as tariffs and longer-term challenges such as…
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Cutting Through the Fog of GenAI Pricing
In: Gen AI Technology
Cutting Through the Fog of GenAI Pricing It’s been a little over a year since ChatGPT marked a watershed moment for GenAI and became the most rapidly adopted application of all time. Hardly a day goes by without a forecast of the potential for GenAI to transform how companies will research and develop products, interact…
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Frank Luby
We are storytellers who will take your product and your company to new heights as we communicate your story to the world. People love stories, and they remember them. We are the group of professionals who will help them remember you. Learn how we can make your story come to life in just a few…
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Marco Bertini
The purpose of any business is to add some value, in some way, to someone or something outside of itself. However, companies ultimately exist to please customers and earn a profit from them. Unless value is created and shared, companies simply cannot pursue opportunities for growth and, increasingly, contribute to social and environmental initiatives. How should a business,…
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EPP pricing and revenue growth management platform
Formed in 2006, EPP is a ‘not-for-profit’ professional platform providing professional guidance and advocating on behalf ofValue Monetization, Pricing and RGM professionals, globally. EPP pricing and revenue growth management platform
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Professional pricing society
The Professional Pricing Society (PPS) is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking. Professional pricing society
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Why “free” is a wise price for Apple GenAI
Apple made its long-anticipated foray into generative artificial intelligence (GenAI) this week when it launched “Apple Intelligence,” which it described as a “personal intelligence system” for its portfolio of devices. For the moment, Apple will offer this system for free. This week’s newsletter looks at the role that “free” can play in the market for…
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How CMOs are succeeding with GenAI
In: Gen AI Technology
A recent BCG survey of over 200 CMOs from several sectors in eight countries in North America, Europe, and Asia revealed that CMOs around the world are optimistic and confident about GenAI’s future ability to enhance productivity and create competitive advantage. What is surprising is how deeply and extensively CMOs are exploring GenAI’s transformative power,…
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Creating winning experiences with GenAI
In: Gen AI Technology
Companies are experimenting with generative AI and finding new ways to create winning customer experiences, according to Harvard Business Review. As they think about the competitive implications, they can follow several best practices to create that experience. First, the focus should be on the customer, not the technology. Rather than asking themselves what the technology…
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CO2 and AI
In: Gen AI
As part of BCG’s ongoing commitment to protect our planet and help organizations achieve ambitions, I am proud to share that is joining forces with @CDP. Through this strategic partnership we will develop an powered tech platform of reference that will enable companies and their suppliers effectively collaborate and securely share their product-level sustainability data,…
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The Price of AI
In: Dynamic Game Gen AI
My colleague John Pineda spoke to Fortune last week on how businesses are grappling with a more practical dilemma around artificial intelligence—how to put a price on it. John encourages leaders to understand if their AI applications are augmenting humans or fully replacing tasks. He also emphasizes that “Experimentation drives value. Get people using it, trying…
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GenAI from concept to reality
In: Gen AI Technology
Salesforce’s Jonathan Phillips and BCG’s Bryan Gauch discuss the importance of taking GenAI from concept to reality, as well as the opportunities and challenges in the year ahead.