Topic: Gen AI
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AI as a lie detector
Can AI also serve as a lie detector? Recently published research looked at how AI can recognize when people provide misleading information, such as when they apply for a mortgage or insurance. The team’s algorithms aim to reduce someone’s economic incentive to tell a “big lie” for financial gain. New Technique Helps AI Tell When…
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How CMOs can lead transformations in era of change
In: Gen AI Technology
A confluence of trends is compelling CMOs to rethink the role of their marketing organizations—who they are, how they operate, and how they measure success—as they support and fulfill their company’s strategic objectives. But rather than focus narrowly on short-term responses to do more with less, many companies are transforming their marketing organizations in ways…
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Impact of GenAI on customer experiences
Gen AI is rapidly transforming customer relations, with the biggest amount of change happening across customer interactions, customer services, and customer engagements. As BCG X’s Global Leader of our AI-driven customer management platform, Nacho Hafner Roda stands on the frontlines of the GenAI revolution. It was great joining him in Madrid recently to hear his take…
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Harnessing the power of GenAI
In: Gen AI Technology
Have you made AI a strategic priority yet? Just because is automating customer service, supply chain operations, and everything in between – that doesn’t mean it can be implemented on autopilot too. Two-thirds of leaders are ambivalent or dissatisfied with their business’ AI and Gen AI progress, but employees need to be set up for…