Topic: Pricing Strategy
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Winning the Uniform Prices Game
Imagine how frustrating day-to-day shopping would be if you had to haggle over every single purchase instead of paying what’s on the price tag or the price list. For the last 150 years, uniform prices have made commerce more efficient for consumers and businesses, because they often foster a sense of fairness and make prices…
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Winning the Value Game
When Apple launched its Vision Pro headset in June, the price point of $3,499 grabbed many of the headlines and sparked countless discussions. Was the price too high? Was it justified? Was it too hard to decide? For Apple itself, however, the price didn’t warrant a headline. It ended up as a footnote. Why did…
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Welcome to The Game Changer Newsletter
What is your pricing strategy? Business leaders often answer that question by citing a method such as “charging what the market will bear” or applying a markup to costs. Some leaders emphasize goals such as “profit maximization” and “optimal value extraction.” These pricing strategies have one thing in common: they are number traps. Each lures…
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The Insurance “Canary” in the Climate “Coal Mine”
Significant price changes may represent much more than short-term tactical adjustments in a market. Sometimes, they are ominous signals that a market is facing fundamental problems that may require radical solutions if buyers, sellers, and other stakeholders do not heed the warnings. The current market for homeowners insurance in the United States might be sending…
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Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?
Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million tourists in 2023, as travelers took advantage of a sharp decline in the yen over the last five years. That’s why some Japanese tourist attractions have implemented significantly higher prices for tourists than for domestic…
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Why Your Business Needs a Pricing Strategy—Not Just Tactics
🎙️ Just Released: My Podcast Conversation on ‘Game Changer’ and Modern Pricing Strategies 📘 I’m thrilled to share my discussion with Mark Gandy and the CFO Bookshelf Podcast is now available to listen. It was a fantastic discussion covering our new book “Game Changer”, and a deep dive on the art of strategic pricing, exploring…
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The Pricing spotlight: pricing strategy
In: Pricing Strategy
Daniel Meyer has a fun Pricing Spotlight series that is worth following. He asks simple open-ended questions, like good interviewers do, allowing for diverse responses. I am grateful to participate this week and share some views. Enjoy! Daniel Meyer Monetization & Pricing – Sustainable Growth Through Pricing 💰 And Effective Product Decisions 🚀 sofatutor |…
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PPS Amsterdam: Pricing Hexagon
In: Pricing Strategy
It was a pleasure to present at PPS in Amsterdam. Great discussions afterwards about the Hexagon and how to apply it to many market situations. A lot of fun signing books as well. Kevin Mitchell President at Professional Pricing Society 5mo #PPSAMS23 Jean-Manuel Izaret (JMI) from Boston Consulting Group (BCG) with the Opening Keynote address…
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Launch of the Game Changer book
In: Pricing Strategy
Today is the day! Our new book, GAME CHANGER: How Strategic Pricing Shapes Businesses, Markets, and Society is available now. A heartfelt thank you to all the incredible people who have helped contribute to the launch.
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Ardensi Conference
In: Pricing Strategy
It’s been a real pleasure to spend a couple of days with fellow members of the pricing community at the Pricing Strategy USA Summit in Los Angeles, organized by Ardensi. These in-person gatherings are very energizing and valuable, because they are great ways for people facing similar challenges to meet up, exchange ideas, and learn…
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Leading online shoppers to the finish line
Multiple sources invite shoppers to visit new e-commerce sites daily, and customers have grown to expect a seamless, tailored shopping experience across multiple channels and devices. E-commerce sellers need to determine which customer requirements and technology enhancements can most effectively attract shoppers and motivate them to enter the checkout flow and complete the purchase. BCG…
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Overcoming barriers to make green mainstream
There is a big gap between what most customers say about sustainability and whether they actually purchase sustainable products—much less pay a premium for them. But if companies are to achieve their sustainability goals, they must drive green choices into the mainstream. We have identified eight key barriers to sustainable choices that span industries and…