Topic: Pricing Strategy
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The reality of carbon capture
We will need to capture CO2 in order to minimize the impact of climate change. I found this video summarizes very well the various options both technology-based (CCUS, DAC) and nature based (biochar, enhanced weathering their advantages and costs. The range of prices shows that a single price power ton of CO2 is not enough…
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GenAI will change your business
Generative AI can “generate” text, speech, images, music, video, and especially, code. When that capability is joined with a feed of someone’s own information, used to tailor the when, what, and how of an interaction, then the ease by which someone can get things done, and the broadening accessibility of software, goes up dramatically. This…
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High-tech touchpoints change consumer experience
High-tech touchpoints are significantly changing the customer experience, BCG’s Karen Lellouche Tordjman and Marco Bertini told Harvard Business Review. Advanced technologies and customer touchpoints are now intersecting to create powerful customer experiences that were either unimaginable or unfeasible for most companies a decade ago. As a result, customer journeys are now moving from linear sequences…
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The next frontier in carbon credits
As the global effort to mitigate accelerates, carbon credits are an essential tool to help put us on a path to rebalancing the planet. According to recently published survey data from BCG and Patch, 38% of a representative sample of US consumers were interested in purchasing in the near future, but companies must bridge the…
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Accelerating net zero progress
Business leaders must review their #NetZero strategies through a technology lens, with an understanding that #technology itself also contributes to #emissions. Our latest whitepaper reviews how enterprises are preparing to deliver on their net-zero pledges and how technology providers intend to support them. Read on to discover our a four-phase approach to harnessing technology to…
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pricing new innovative products
According to Forbes, pricing strategy is especially important for new and innovative products. A price too low creates an impression in the buyer’s mind of a vendor that will overpromise, while a price too high will leave them unable to afford it. Meanwhile, a price equal to the competition makes it appear as a commodity…
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Future of sales and marketing
In: Pricing Strategy
Just a few years ago, who would have thought about advertising their brand in a video game? And yet here we are today, thinking about how to best leverage the metaverse as a marketing channel. talks about the exciting future of sales and marketing. Fueled by technology innovation and driven by data, this future comes…
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Taylor Swift Fans Fly to Europe
Taylor Swift fans in North America may seem irrational to some people for paying thousands of dollars for tickets to her concerts. But the recent behavior of thousands of North American fans exhibits a rational streak after all. Some fans have discovered that it is less expensive to fly to Europe, see Swift perform in…
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From Value Game to Choice Game
In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch his interview here as he describes why companies make the move, what companies need to understand about their consumers, and what you can do for…
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Moving from the Value Game to the Choice Game
Shifting from the Value Game to the Choice Game can be motivated by different factors within a company. BCG pricing expert Joel S. Weitzman details how a company can successfully make this move and gain competitive advantage in the latest installment of the Game Changer Expert Interview Series. To learn more about strategic pricing…
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Should a Surge in Demand = a Surge in Pricing?
As companies increasingly adopt dynamic pricing, the balance between profitability and customer perception of fairness becomes crucial. My colleague and co-author Arnab Sinha reveals what executives should keep in mind as they think about whether they should be changing their prices more frequently. 🎢 A theme park charging more when the sun is shining? 🍔 A…
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Apple Vision Pro adoption
Apple Vision Pro, the $3,499 headset launched in February, may not have a killer app for consumers yet, but it has apparently seen a high level of adoption among businesses. Apple CEO Tim Cook said during the company’s earnings announcement last week that “it’s great to see the enthusiasm from the enterprise market” and noted that more…