Category: Uncategorized

In the latest installment of the Expert Interview Series for Game Changer, pricing expert Lionnel Bourgouin explores why some companies are making the transition from the Custom Game to the Choice Game. By seizing opportunities to simplify their portfolios, focus on specific segments, and sell on value instead of on discount, these companies are improving their financial performance and their customer loyalty.…

News reports throughout 2025 raised concerns about large price increases for the software and equipment that fire departments and emergency professionals in the United States need. The New York Times (NYT) reported late last year about the sharp price increases for the software packages that departments require for tracking incidents and managing their work. The market for emergency services…

When kids dig into their trick-or-treat bags this weekend, they’ll be searching for their favorite sweets. Me? I’m searching for pricing outcomes, because the bag contents will reflect pricing decisions that candy companies made over the last few months. One ingredient made all the difference: chocolate. Cocoa prices have more than doubled since early 2024, according to a recent Reuters report. Around 70% of…

This Friday, we’ll get a fresh look at inflation data in the United States. But I have always suggested that we look beyond the headline number – which is an average across thousands of products – and look instead for clues into how consumers are changing their behavior in response to real or perceived inflation.…

Surveillance pricing? Price discrimination? Dynamic pricing? The mere mention of these topics has recently caused some customers, government officials, and online commentators to howl in protest. So when an essay comes along with some praise for surveillance pricing, it is worth taking a closer, critical look. Aradhna Krishna, a marketing professor at the University of…

Dear Friends, After months of uncertainty, the tariff dust has settled for most US trading partners and industries. US tariffs will average around 10-15%, with variances by country and sector. These historically high tariffs mark the largest increase since the disastrous Smoot-Hawley Act of 1930. While a few more changes may still occur, we don’t…

Dear Friends, We know the adjectives that probably immediately popped into your mind when you read that headline: Orwellian. Dystopian. Scary. Unfair. But the adjectives don’t all need to be negative. We can’t rule out the idea that there are ways for consumers to benefit from that trend, or at least have some agency over…

This morning I had a discussion with ChatGPT that converged in this chart comparing GDP per capita growth and income inequality (Gini index) over the past 45 years for eight countries — the US, France, Japan, China, India, and three from Latin America: Brazil, Mexico, and Argentina. I did not check every single data point…

Dear Friends, The acute challenges that business leaders face today should not prevent them from thinking in terms of longer time horizons. From that perspective, one can build an argument that the toughest business challenges are not about dealing with today’s tariffs, ongoing geopolitical tensions, or other sources of economic volatility. The toughest challenge is…