Game: Value Game
-
The En$hittification of soccer?
No, I am not writing that headline because France has lost. As always, France had the talent to win, but counted too much on the supposed brilliance of their star players that never showed because Spain thwarted them. Spain was more aggressive on the ball and knew who to pressure (Olise) and how to control…
-
Changing the Narrative on World Cup Ticket Pricing
Have you noticed that the furor around the prices for World Cup tickets has died down since the tournament started? There are good reasons for that, and they offer some broader insights into price perception and price communication. The in-real-life experiences of fans at the venues across Canada, the United States, and Mexico have changed…
-
Winning the Value Game
When Apple launched its Vision Pro headset in June, the price point of $3,499 grabbed many of the headlines and sparked countless discussions. Was the price too high? Was it justified? Was it too hard to decide? For Apple itself, however, the price didn’t warrant a headline. It ended up as a footnote. Why did…
-
Welcome to The Game Changer Newsletter
What is your pricing strategy? Business leaders often answer that question by citing a method such as “charging what the market will bear” or applying a markup to costs. Some leaders emphasize goals such as “profit maximization” and “optimal value extraction.” These pricing strategies have one thing in common: they are number traps. Each lures…
-
Japan’s Tourist Surge: Can Differentiated Pricing Help Control the Overflow?
Japan has too many tourists. Is differentiated pricing the solution? This article reports that Japan attracted an “unprecedented” 25 million tourists in 2023, as travelers took advantage of a sharp decline in the yen over the last five years. That’s why some Japanese tourist attractions have implemented significantly higher prices for tourists than for domestic…
-
White House plan to eliminate Hep C
Thanks Dave for sharing. It has been a labor of love and persistence and you have been at the center of it. Great to see a comprehensive plan proposed at the highest level and not just in specialists circles. David Matthews, PhD CBO @ Beacon Biosignals | Former BCG Partner, BrightInsight CCO | PhD Computational…
-
pricing new innovative products
According to Forbes, pricing strategy is especially important for new and innovative products. A price too low creates an impression in the buyer’s mind of a vendor that will overpromise, while a price too high will leave them unable to afford it. Meanwhile, a price equal to the competition makes it appear as a commodity…
-
From Value Game to Choice Game
In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at transitioning from the Value Game to the Choice Game. Watch his interview here as he describes why companies make the move, what companies need to understand about their consumers, and what you can do for…
-
Apple Vision Pro adoption
Apple Vision Pro, the $3,499 headset launched in February, may not have a killer app for consumers yet, but it has apparently seen a high level of adoption among businesses. Apple CEO Tim Cook said during the company’s earnings announcement last week that “it’s great to see the enthusiasm from the enterprise market” and noted that more…
-
Can different pricing models address obesity problem?
In: Value Game Technology
Honored to be featured in a recent piece by AJMC, discussing innovative pricing models to tackle America’s obesity crisis. The article explores the potential of outcome-based and models to make obesity management solutions more accessible and effective. By aligning costs with patient outcomes, we can encourage investment in long-term health benefits and drive down health…
-
Inflation higher than expected
Inflation in the US was higher than expected in January at 3.1%, but as always, such numbers come with caveats. First, as I mentioned in the last Game Changer newsletter of 2023, it’s time to break away from looking at prices in aggregate. The headline inflation rate in any country is a symptom of that…