Sector: Retail
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Planning Retail Promotions in Volatile Markets
In Part III of Game Changer my co-author Arnab Sinha, and our colleagues, looked at how companies in retail and consumer goods sectors are deploying advanced analytics to completely rethink and revamp their promotion strategies. This is challenge for companies in sectors with short or seasonal life cycles, such as apparel, furniture, and dรฉcor. As…
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Changing the Pricing Game in Retail Banking
In Part III of Game Changer we worked with our colleagues at BCG to show how several companies successfully switched pricing games in response to shifts in customer behavior or other market forces. The retail banking sector presents a special case in this regard, because banks have traditionally played several pricing games simultaneously, a factor…
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Game-changing pricing strategies
I recently sat down with Mark Stiving, host of the Impact Pricing Podcast, where we discussed the transformative power of pricing strategies for enduring business success. Discover the significance of sharing value with the market, the impact of pricing models over prices, and the potential for strategic pricing to foster long-term customer loyalty and business…